Western   Union   App   -   UX/UI   Case   Study

By Sijie Yang

Over the years, although Western Union has built global network of agent locations and become famous for cross-border money transfer services, the company now faces the risk of losing the ground in digital business because of fast-growing competition and outdated user experience. People prefer faster, eariser and more convenient alternatives. The old and domestic only Western Union app was too limited to be scalable or upgraded, and even perceived as obsolete by younger generation of users. To offer competitive mobile money transfer product in both US and international markets, as a pillar of building an omnichannel service, by designing the app from scratch to allow easy, quick and reliable money transfer.

This case study has documented how I designed the hybrid app that runs on both iOS and Android by using the same code base. This “one size fits all” solution was designed to be platform-agnostic on purpose. As the result, now Western Union app has been rated 4.5 on Google Play, and 4.8 on App Store, with 100,000+ user reviews respectively.